Which Digital Marketing Tactic Has the Biggest Revenue Impact?

One-third of marketers say they do not know which digital marketing tactic has the biggest positive impact on revenue, according to a recent report from Webmarketing123.

The report was based on data from a survey of 600 marketing professionals (a combination of B2B and B2C) based in the United States.

Some 26% of respondents say email is the digital marketing channel with the greatest positive impact on revenue; SEO is second (17%), followed by paid search (15%), social media (5%), and online display advertising (5%).

Read more: http://www.marketingprofs.com/charts/2015/27157/which-digital-marketing-tactic-boosts-revenue-most#ixzz3Tp1BNY5K

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